Found this article on 'successfully' redesigned logos on logodesignlove, pretty interesting examples and commentary. Full article is here. An interesting trend, at least in these examples, is that the logos have often been simplified, both in composition and in illustration or colours used.
Thanks for sharing this great article on successful logo design — it’s always fascinating to learn how much thought goes into creating a visual identity that truly represents a brand. A strong logo can communicate values, build trust, and create instant recognition across different markets and audiences. Many designers spend a lot of time refining concepts to find just the right combination of color, typography, and imagery. Some companies invest heavily in this creative process because they understand how powerful a memorable logo can be for long‑term success. If you’re curious about examples of high‑budget branding projects, check out the Fifteen most expensive logos in the world article. It highlights some of the most costly and impactful logo designs ever created and offers insight into why these investments matter in branding and marketing.
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