Found this great packaging for new coffee brand Brothers Coffee Roasters on the 'thedieline' blog.
"Coming from a science background, Nathan (the roaster behind Brothers Coffee Roasters) has approached roasting coffee with the same methodical reasoning as science. Using this as inspiration, the marque created for Brothers takes reference from the periodic table while the full logotype is inspired from the process of roasting the coffee. A whole range of 12 blends are in production, all featuring a different coloured circle on the packaging to appropriately represent the blend."
I'm really liking the minimal and clean design, with the focus on the colour coding of the different blends and the nicely executed logotype and supporting information. I always find it refreshing to see retail packaging go for a sophisticated 'less is more' approach, rather than bombarding the consumer with pointless information and offers plastered across the box with little thought towards weighting or placement.
More images and information here.
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