Stumbled across this nice concept piece for a Nescafe print ad (I say concept piece, but i'm just assuming that it isn't official due to the poor English in the copywriting). I'm a sucker for anything typography based, so this simple and unassuming design paired up with a solid concept really grabbed my attention. Would be perfect for a series of adverts running up and down escalators at Tube stops, or just as single executions within public transport networks.
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