Friday 10 September 2010

Arcade Fire: The Wilderness Downtown




Stumbled across this website the other day. It's an interactive music video for Arcade Fire's new single 'We Used to Wait'.

Pretty impressive stuff, and a good demo of new web technologies and what can be done. Built in HTML5, it allows you to tailor the music video specifically for you - you enter your address on the website, and Google Maps uses the data they have for that address during the video, including Street View photos, aerial satellite shots, etc. It's not amazingly well realised, and could definitely be improved in some respects, but it's a pretty unique project, and sets the benchmark of what can be done, so it will be interesting to see what other designers (maybe with higher budgets and more time) can come up with in future.

http://www.thewildernessdowntown.com/

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