Friday 3 September 2010

Variations on the Number 4



The different logo designs of the UK Channel 4 Corporation’s major TV channels and +1 or HD equivalents. I’ve always liked these logos. They’re easy to reproduce, work in any lockup, clear and simple, and perfectly suited to each channel’s seperate tone, subject matter, target market, and they work great as a whole series too. Part of the charm of these logos is that I can't see them becoming dated or obsolete any time soon - the fact that Channel 4's main logo has remained largely the same since the channel begun could be seen as proof of this. It's also impressive how convincingly extra elements such as high-definition or +1 indicators have been incorporated into the original designs, as most of the designs were created before such channel variations were widely used. All good logos, particularly for the media industry, need to be flexible and adaptable in this respect. They're designed in-house I think, but I couldn’t find proper confirmation of this. More information about the channels can be found on the Wikipedia page here.

2 comments:

  1. I like this. I've always really liked the more 4 logo as you can completely miss the 4 if you don't look at properly! I think the channel four logo is still really retro though. Look at this colourful beauty...

    http://noisydecentgraphics.typepad.com/design/2006/10/q16_famous_rob_.html

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  2. yeah, the more4 logo is great. Really understated and sophisticated, which is exactly what the channel wants to represent I guess (or at least used to, all they seem to show is come dine with me, a place in the sun, or grand designs these days)

    also I do like the monochrome C4 logo, but the colour one is great too... i'd like to see something in the middle, maybe not quite as bright/primary coloured as the old one in that link though. bit too eighties.

    cheers for the link anyway, interesting read, nice to find out who the brains behind those designs was!

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